About 3Truey

3TRUEY is not a brand, a clothing form, or an object; it is an aura, a presence, an identity. In fact, it is THE mythical persona and alter ego of the Renaissance Man himself, Zavian McLean. In 2018, the creation emerged from McLean’s emerging popularity from the game of basketball. His prominence in the sport made him a household name throughout the state of North Carolina, but also a role model to many. With this dedication to being the best basketball player, it adopted that mindset to the rest of his life, creating avenues and opportunities that would eventually place him at Columbia University, where he continues to make connections, network, and create a life for himself that his adolescence would have never believed to be. His constant approach to evolving and exalting his family, loved ones, and the community burns from the desire to constantly break barriers and overcome obstacles. He’s worked alongside some of the greatest in many aspects of the world, from basketball to fashion to politics, cultivating a lane for other people to be able to follow. Capitalizing on his connections and inspirations, 3TRUEY, what was once just a social media handle, was extended to a social brand in December 2022, and its clothing line, in October 2023. He has been a living example of what your life can be, if you immerse yourself into your craft and commit to being great in it, to the degree of your own standard. Therefore, 3TRUEY, when you speak about it, have it on your body, and browse amongst items, may be fun, social, cool and a bit flamboyant; however, it is a constant reminder of the power of determination and discipline, and challenges you to find your passion and completely live in it.

So, when you rep 3TRUEY, you embody a strong will and toughness to motivates us to be a difference maker of today’s society.

3️⃣